Social Computing Workshop

New technologies like blogs, social networking, and RSS are changing the media and marketing landscape. This Workshop will not only introduce these new tools, it will also move you quickly into being an active participant in social media and marketing. You'll go home with a better understanding of how to use social marketing — and more importantly, a workable plan for what to do today. Marketers will learn when it is appropriate to use these tools, how to overcome internal resistance to deployment, and how to measure the results.

This Workshop will include:

Interactive sessions on consumer adoption and behaviors toward blogs, RSS, social networking, word-of-mouth marketing, and podcasting.

Examples of how marketers, agencies, and public relations firms have used social marketing — and how to avoid the pitfalls.

Hands-on training on how to create blogs and RSS feeds, as well as podcasts. In addition to a technical overview, the training will include best practices on how to manage the internal process of setting up these social marketing tools.

A best practices panel of marketers, agencies, and technology providers.

Opportunities to share, learn, and network with other attendees and Forrester analysts. This includes a wine and cheese reception after the Workshop.

To register or for more information, please email events@forrester.com, or phone +1 617/613-5905.

Who Should Attend?

This Workshop is relevant for both B2C and B2B marketers. Appropriate attendees include:
Marketing VPs who are establishing their company's overall marketing strategy and want to better understand how to leverage social marketing as a part of an integrated marketing or CRM strategy.

Why Attend?

Although the number of consumers using social media like blogs and RSS remains low, these users represent a highly loyal — and influential — target group to which marketers should pay attention.

Marketers should at a minimum understand how social marketing can affect their brands — and take appropriate steps to monitor it and react appropriately.

Poor executive social marketing can tarnish brands and destroy valuable customer relationships.

Register

Clients: $2500 Nonclients: $2500 Contact us for government, nonprofit, and educational discounts »

Event Information
Tell a friend/colleague about this event »Contact Events to learn more »Or call +1 888/343-6786 +1 617/613-5905